Effective Marketing for Financial Service Professionals
There is an entire industry out there devoted to Search Engine Optimisation (SEO) which will help you to improve your web site’s rankings. These three tips however are easy to implement without any expertise.
1. Include a page or paragraph outlining your specific areas of expertise
This will mean that potential clients searching for an expert in a particular field are more likely to see your web site.
A monthly email newsletter will dramatically reduce your client turnover at low cost.
Often we’re inclined to think about marketing as only the way we go about attracting new clients. Seminars, print advertising and similar tools are all great at bringing new customers into the fold.
But what about your existing clients?
We all know that it costs far more to obtain a new client than it does to retain an existing one. Email marketing is a tool that can reduce client turnover and increase engagement.
